Our team at Hark Health Services, has extensive experience in medical product marketing. We work with developers and manufacturers to promote new medical devices and help them get into the hands of people who could benefit from their use. If you are not getting as far as you would like with your medical product marketing efforts, we encourage you to turn to our team for assistance. We’ll review your strategy to identify any areas of your campaign that could use revision. In this article, we’ll go over a few mistakes you might be making in your marketing efforts and then provide tips on how to fix them.
- Insufficient Product Testing – One of the most common mistakes we see when it comes to medical product marketing begins before product rollout, during testing. It’s essential to rigorously test any new medical devices prior to putting them on the market to make sure they will perform reliably for the users.
- Poor Tracking – Another common mistake we see in medical product marketing is poor or insufficient tracking of results. You should think of your marketing budget not as a business expense but as an investment in your business’ future, and you should track the results of each marketing effort to assess its ROI.
- Excessive Focus on Means – A third mistake many people make in medical device marketing (or any kind of marketing) is focusing too much on the means, not the ends. It’s a bad idea to focus on creating specific types of marketing content, such as brochures or TV ads—instead, you should consider your marketing goals and tailor your strategy around them, using whatever advertising means will best achieve those ends.